The best way to sell something? Don't sell it.

The easiest way to "sell" some ideas/solutions to get other people to come up with the ideas.

If you've read The Bottleneck Detective you'll see that it's all about making small, focused tweaks.

1. Focus

2. Tweak

3. Repeat

The secret is figuring out where to focus (the detective's work)

The tweaks are usually just common sense (and they come from the whole team).

Common sense sells itself.