💡 Selling Ideas Part 4: "Tired? Come on in."
Years ago, I was walking to work when I saw a sign outside a shop that read:
“Tired? Come on in.”
It caught my attention immediately. Why?
Because I was tired!
It nailed Billy Broas's Lightbulb 1:
“We get you- you're tired!
It also implied Lightbulb 5:
“We know what you want —to get your energy back, quick."
It's as simple as that.
What was the shop selling?
Dunno. Can't remember.
Maybe coffee, blackout curtains, health foods, or alternative treatments.
Coulda been mattresses, spin classes, red bull.
The Five Lightbulbs model is simple because … selling doesn't need to be complicated.
It's us clever people who complicate things.
If I'd been in charge of writing their sign, back then, I would have spent 4 hours writing all the details and reasons why my product woke people up.
In Arial 10.
And no one would have noticed. Everyone would have walked past.
So, here's step 1 with any sales or marketing work:
List the problems your solution solves.
More to come tomorrow.
Clarke